This project is the third of four projects. Students will perform an internal environmental analysis using the tools and concepts learned in the course to date. You will also draw from previous business courses to understand how organizations develop and manage strategies to establish, safeguard, and sustain their position in a competitive market.
Students also can review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities. It plays a critical role in formulating strategy by identifying a firm’s strengths to capitalize on to effectively overcome weaknesses.
Outcomes Met With This Project
- Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
- Integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business, and human resource management;
- Analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies to revise a current plan or write a new plan and present a strategic plan.
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