• Use the company’s income statement and balance sheet to calculate four (4) key financial ratios. One key ratio must come from each of the four key categories: leverage, liquidity, profitability, and efficiency. The four (4) specific ratios selection must come from the following categories.
  • Leverage Ratios (Long term debt ratio, Total debt ratio, Debt-to-equity ratio, Times interest earned ratio, and Cash coverage ratio)
  • Liquidity Ratios (Net working capital to total assets ratio, current ratio, quick ratio, and cash ratio)
  • Efficiency Ratios (Asset turnover ratio, average collection period, inventory turnover ratio, and Days sales outstanding)
  • Profitability Ratios (Net Profit Margin, Return on Assets, and Return on Equity) 
  • The selection of the ratios has to be relevant to the focal company, so it is important to choose wisely.
  • Quote industry financial average ratios correlate to the four (4) financial ratios selected for the focal company. Explain the importance of the four (4) averages to compare why averages are important to use. You may find the industry averages by going to the library. If you cannot find it on your own, reach out to the librarian as these resources are readily available.

Note:  If copied directly from the Internet, a zero will be assigned. When placing any table or figure in a table, it must be explained in detail.

  • Create a conclusion. The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications derived from the main points of the project’s requirements. Finally, you will conclude the findings of the external environment analysis. 

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