S​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​elect an organisation that you are familiar with and produce a 2000-word report providing a clear critical insight into the current strategic marketing issues facing that organisation. Using appropriate academic strategic marketing tools and frameworks: 

Conduct a situational analysis of the organisation’s current internal and external marketing environment. Provide evidence of your analyses either as appendices or in the body of the report, remembering to reference all evidence. From the analysis, critically analyse the internal factors and external factors, discussing how they impact on the organisation’s marketing strategy and performance.

 Strategic Marketing Assignment 1 Guidance Introduction (200 words) Introduction to report, set out content including initial introduction to company, state that you will be undertaking a Strategic Marketing analysis and. You should also introduce report aims and objectives (which is to undertake a situational analysis and discuss the findings in order to provide conclusions for a marketing strategy in assessment 2). Background (500 words) A detailed overview of the company and its current situation, with reference, to Strategic Marketing (briefly define what marketing strategy is). Situational Analysis (700 words) Undertake a situational analysis of the company’s current internal an​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​d external marketing environment: 

A short explanation of each theoretical framework, models etc applied in the analysis of company and the rationale for selection of the relevant models. (modules / frameworks tools may include, but you will not be able to use all, just pick some (based on your organisation and word limit): 

Porters Five Forces, SWOT analysis, Ansoff’s Product / Market Mix, Market Segmentation, Hierarchy of strategy, PESTLE analysis, Porters Value Chain, A mapping of the external and internal environments, GAP analysis). Detailed analysis of the company applying the frameworks and models, with reference to Strategic Marketing (referencing the theory used). Discussion of Findings/outcomes of analysis (400 words) Initial outcomes / findings, identifying gaps, what relevant strategic / marketing strategies can be proposed following the analysis. 

Discussion of main findings / outcomes, from analysis. Conclusions (200 words) Draw together your main conclusions of the report. Do not add any new information, only summarise what has been said and highlight the main findings / point you wish to make. References Appendices NB Word guide is only an approximation, as this will vary depending on the company you have chosen to analyse. Please note: I have attached a sample paper but please do not use the same orag​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​nisation.

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