Monthly Archives: October 2015

A product concept for Geico Company-work sample MLA



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A product concept for Geico Company

Lillian and Leo Goodwin established Geico in 1936. Sixty years later, it became a subsidiary of Berkshire Hathaway (Geico par. 3). The product concept focuses Geico insurance company’s health policies. The company offers health products including medical, dental, and visional policies (Geico par. 1). However, it does not offer medical policies to retirees past the age of sixty-five (Geico par. 2).


Strengths (Internal Analysis). The company has built trust in its clients for more than 70 years (Geico par. 5). The company has already positioned its brand in the market. It also operates a website where customers can have unlimited access the services. The company’s investor (Berkshire Hathaway) has a large pool of funds that would help it start and run new projects.

Weaknesses (Internal analysis). The clients have little awareness of company’s agent office locations. The company has also limited their insurance adverts mainly to car insurance products. Most of its services do not show any unique features compared to the products in the market. There has been a negative publicity to their marketing approach, where the audience has perceived their adverts as immature.

Opportunities (External analysis). Insurance companies are adamant to give medical insurance covers since the product record losses for most of them. The cover is expensive for consumers, making them reluctant to take them up.

The government intervened the situation by forming the Obama Care policy, which made it almost compulsory to get a health insurance cover, by taxing the uncovered US citizens. Obama Health Care is likely to cost $1.3 trillion the taxpayers. The government intervention plans showed that it would be willing to support ideas that made medical insurance sustainable to the citizens.

Threats (External analysis). Wrong diagnosis and drug prescribing errors were common mistakes by medical officers. Prescribing errors were either mechanical; like dispensing wrong drugs and wrong dosage or judgmental like improper counseling. Research showed that 21.3% of the patients aged more than sixty-five years were using at least a drug under inappropriately prescription (Worst Pills par. 2). U.S hospitals data showed that 11-17% of medical errors resulted from wrong dispensations. An estimated result of adverse drug events is 750,000 deaths and injuries on an annual basis (US Pharmacist par. 14).

Poor diagnosis and wrong prescriptions also had a high economic risk. The 750,000 deaths and injuries resulted in $5.6 million in excess to hospitals. Patients under the adverse drug events ended up getting longer hospitalization by 8 – 12 days that resulted in $16,000 – $24,000 cost implication for a patient.


The Geico medical insurance product can improve the product by formulating a Medicare monetary system specifically, an online monetary portal for the prospective clients. The portal will show the health record of the client. Once a patient visits the medical center, the medical practitioners will record patient’s symptoms, tests they carry out, and the prescription or any other recommendations they give to the client. The system will hold the medical practitioners accountable for their diagnosis. The medical centers would compensate the client for any wrong prescription or diagnosis. The portal will also give options where the doctors can refer a patient in case problem requires more specialized attention than they can offer. The portal will also rate the medical centers depending on the other clients’ health records and feedback.

Adding the feature will reduce the medical compensation cost, which would have resulted from professional negligence, hence reducing the overall cost of the covers.

The health records on the online feature will also create an avenue for an individualized appraisal and not the current generalized appraisal for issuing medical covers.

Work cited

Geico. Frequently Asked Questions, 2014. Web 7 Oct 2014 <>.

Geico. GEICO at a Glance,  2014. Web. 7 Oct 2014 <>.

Geico. Health and Well being, 2014. Web. 7 Oct 2014. <>.

US Pharmacist. Types and Frequency of Errors, 2008. Web 7 Oct 2014. <>

Worst Pills. n.d. Misprescribing and Overprescribing of Drugs, n.d. web 7 Oct 2014. <>.





Walmart and its Urban Expansion Strategy -Work Sample APA




Walmart and its Urban Expansion Strategy

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Wal-Mart Stores Inc. is a retail corporation operating over eleven thousand stores in twenty-seven countries. Sam Walton founded Wal-Mart in 1962. It is among the world largest retails corporations. The company continues to grow as it implements its expansion strategies to reach its clients, in the United States and across the borders. Recently the Wal-Mart opened stores in Los Angeles and now plans to open more in Chicago. The focus is now whether the company should venture into the new target market, amid complaints from the public.

Wal-Mart should expand to Chicago in spite of the rising disputes like wage crisis and other employee benefits. Wal-Mart should first, plan on meeting with all the stakeholders, and strategize on ways of settling their grievances. Both the Wal-Mart and the community of Chicago residents will benefit from the opening of the stores. The expansion will create six hundred job opportunities leading to economic growth and development. Wal-Mart ought to agree to the demands of the Chicago Federation of Labor.

The federation represents a large population including labor coalition, civic groups, and religious groups. Disagreeing with the federation would cause further animosity between them and these groups. The firm should bend some of its policies to accommodate the demands of the federation. Additionally, agreeing with the federation will link them with the public. An economist from the University of Illinois held a rally and talked on the negative effects of establishing the stores.

He argued that Wal-Mart would only aid in costing more job opportunities than it would offer (Norman, 2010). Such cases are likely to decrease since people will listen more to the federation than to anyone else or the company itself since, the community has perceived the demands of the labor federation as beneficial to all. The federation demanded that the supermarket should not sell groceries in its stores since competition will affect local producers. It also demanded that Wal-Mart should not take part in union politics.

After cooperating with the federation and establishing a democratic ground, Wal-Mart can start a dialogue with other stakeholders, to explain the significance of setting up the stores to the community. Preferably, the firm would be more convincing by demonstrating to them using towns where the stores have been successful. Wal-Mart will also need to explain its position on some of the major issues that are causing the opposition. Their issues include the wage crisis and its opposition to unionization.

It will need to discuss on creating a fair wage system, which is not exploiting the employees. It should offer benefits to its workers in order to increase their productivity and efficiency. Most urban areas have by-laws that govern the operations in the area. Wal-Mart will have to familiarize with the by-laws for a successful expansion plans. The firm should also develop policies that will explain their reasons to expand in the urban areas. The firm should come up with public awareness strategies to change impression of the brand to the public.

The interest of the public comes first; Wal-Mart should strategize on ways of giving their employees and the public the best package to prevent conflicts that would delay their expansion plans in urban areas (Norman, 2010). Moreover, the company will need the people to own the business for it to grow in the region. Wrangles will affect the business and could prevent it from breaking-even in the region, which will be unsustainable to the investors.




Norman, A. (2010, March 18). New Study: Wal-Mart Brings Zero Jobs to Chicago [Blog post]. Retrieved from




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