In an era of the normalization of file-sharing what if anything can be done to combat media ‘piracy’, and what business models should the creative industries now adopt?

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Creative business can adopt business model type – the direct sales model. It is characterized by marketing as well as selling the products to customers directly. The strategy enables the business to adopt a flexible methodology of dealing with clients directly without being confined at a fixed retail location. Moreover, the methodology accommodates the creative business owners to relate to their customers…

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