The Individual Case Assignment should answer the following 5 questions: ZARA:

Fast Fashion 1. Industry analysis: In what environment does the firm currently compete?

2. Sources of competitive advantage: Identify the firm´s strategy and position with the industry.

3. Competitor analysis: How might competitors threaten the firms?

4. Options, sustainability and timin​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​g: What options are available to the firm, given its position and that of competitors?

5. Proposed Strategy: What choices should the firm make? If you were the firm manager, what would you do? As overall thoughts or issues to consider in each question you can develop the following:

1. Define the industry boundaries, determine the strength and importance of each competitive force, and anticipate the factors that might change.

2. Identify the firm´s current strategy, evaluate the pros and cons of this strategy and discuss the source of competitive advantage.

3. Identify competitors´strategies.

4. Identify the sustainability of current market conditions and internal competences and capabilities. Identify the strategic options available to the firm. 5. Make specific recommendations and implementation ​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​plans.


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