An individual written assignment This will be a case study exercise designed to test students’ ability to apply a range of analytical techniques studied in the first half of the course. A case study on the chosen company will be distributed to you. Please note that you are encouraged to source additional information on the case study organisation although there is no need to contact the organisation itself. Please complete the assignment on Jaguar Land Rover during 2017/2018 before the Covid pandemic (don’t mention the pandemic within the assignment) You are required to answer the following questions on the organisation discussed in the case study that you have been allocated. (Remember that you should carry out additional research into the company than just read the case study). 1. What is the organisation’s strategic position? (60 marks) 2. How sustainable is the strategic position? (This is the conclusion of the analysis). (40 marks) Recommended books • Fundamentals of strategy by Whittington, R • Exploring Strategy Use the following within the assignment- • Macro/Micro environment using PESTEL for Macro and Porters 5 forces for Micro • Looking externally (what’s going on outside the business) • Macro output use PESTEL • Micro output use Porter 5 forces • Looking internally- Resources use VIRO Analysis • Looing internally- Capabilities use the valve chain analysis • Bring all together using SWOT (The External- Opportunities & Threat, The Internal – Strengths and Weaknesses) You should use theoretical models as part pf the assignment (SWOT, PESTEL, PORTERS) Critique the environment Compare and contrast knowledge and understanding Make sure you write from 2017/18 pre COVID Don’t use non-academic or non-peer reviewed sources. Sources need to be credible I have included the Case study and assignment brief
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