This assignment focuses on Marketing Analysis of BrightRock.There is also an analysis of Brand Product Development and Marketing
Marketing Analysis of BrightRock : Brand Product Development and Marketing
· Marketing Analysis (20 pts)
Develop a comprehensive marketing analysis of the following:
Insurance Industry in South Africa, BrightRock
Note: Please provide exhibits to support your answers.
· Brand Product Development and Marketing (20 pts)
· So, Analyze the existing product development and product marketing forBrightRock
Then, Develop a new product and marketing strategy for BrightRock
Note: Please provide exhibits to support your answers.
3) Marketing Measurement Analysis (15 pts)
Firstly, Evaluate the effectiveness of the marketing campaign utilized by BrightRock.
Secondly, Identify the KPIs (Key Performance Indicators)
Thirdly, Measure and analyze the success of the campaign
Fourthly, Determine the overall cost of the campaign
Marketing Analysis of BrightRock : Brand Product Development and Marketing
Marketing Communication and Campaign (20 pts)
· Develop a marketing communication campaign for Dave’s Big Break.
· Tie the marketing campaign to customer emotions and experience
Note: Please be specific with campaign communications, strategies, and measurement. Provide exhibits to support your answers.
· Marketing Pitch and Communications (25 pts)
· Record a video a 3 minute pitch to Steven’s on what the action should be and why. Support with a maximum of three slides to support your pitch.
· Write a memorandum for Stevens supporting your pitch
6) Customer Lifetime Value (20 pts)
· Therefore, determine the Customer Lifetime Value for BrightRock given their customer target and positioning. Please identify other assumptions.
Also, utilize the potential insurance revenue to be realized (there is an insurance gap)..
Besides, South Africa’s population in 2018 was 57.78 mm. Assume steady YOY growth rate of 3%.
Use three segments (richest 20%, median 30%, and poorest 20%)
Number of years refers to years when insurance becomes critical (past the median age).
Detailed Instructions
|
Do you need Assignment help from intel-writers.us?
intel-writers.us is one of the best essay help websites on the internet