A thorough evaluation/comparison and write an internal document (memo) based on your findings.

Task Description

As discerning individuals, we frequently engage in an evaluative process. For example, before we make any major purchase, be it a house, a car, or a computer, we evaluate/compare if this purchase makes the most sense based on our own perceptions of value for money. Another example of how we engage in the evaluation/comparison process has to deal with the employment process; is one candidate better suited than the other? Why or why not?

For this assignment, you will engage in a thorough evaluation/comparison and write an internal document (memo) based on your findings. Your boss, the Food and Beverage Manager for the XYZ restaurant, is quite concerned as business has dropped off since a similar restaurant opened nearby. In order to investigate if this new restaurant is a real threat, you have been asked to dine at the establishment and write a restaurant evaluation.

The aim of the evaluation is to identify if this competitor is a threat or not to your business. The purpose of this assignment is to teach you the skills of writing an effective evaluation/comparison; the activity of writing a restaurant critique is just one means to achieve this aim. We could have just as easily asked you to evaluate the user-friendliness of a website, the merits of one automobile’s safety features over another, or the best lap top computer for the money; hopefully, this activity will be a bit more fun while meeting our objectives.

There are four steps that you need to complete for this assignment:

  1. Whenever you are asked to evaluate something, the first step is to identify appropriate criteria (note: criteria is plural; criterion is singular). Your selected criteria will be the standard by which the specific features of the restaurant you review will be evaluated. As such, your selected criteria needs to reflect the desired standard; for example, Friendly ServiceGood Value for Money, Warm Ambiance, etc. If you look at the example below, you can see that the writer has identified categories for his evaluation; but he has not established criteria as there is no standard of judgment. 

Please note that the following example is what you SHOULD NOT do:

The Sole Proprietor 118 Highland Street Melbourne


















When I first came to Melbourne, the Sole, as it’s commonly known, was a bit out of my price range and not quite the right hangout for me. Now I’m a little older and have a little disposable income… it’s a great spot for late night drinks and a good snack.

On the night of 4 Feb 2017, a friend and I came for a nice sit down dinner. Which is not to say that the bar area is not thoroughly enjoyable – meals can be enjoyed at the bar, and selections from their raw and sushi bar can be ordered after 10 p.m. The young professional crowd in Melbourne can “sea and be seen” there, as the current ad campaign goes, and the famous “Sole Bowl” is a great specialty drink.

For dinner I ordered the Shogun sushi platter and the Sole sushi combo platter with a side of spinach and garlic (very yummy for $28). The fish was very high quality, and all the food was superb. Great drinks, great atmosphere, decent prices – it’s no wonder the place is always packed!

There was only one dark spot in the evening. The staff has very, very responsive service, which stumbled slightly by making my friend and I wait far too long before ordering. The wait staff (both waiters) and the manager were very apologetic, as it was a very busy night, but they more than made up for any inconvenience with a complimentary dessert. The Sole earns its top spot in the ratings.

  1. You will need to visit the selected restaurant at least once but preferably twice for the same meal (breakfast, lunch, or dinner). While there, take notes about the strengths and weaknesses of the operation based on your selected criteria. Each student in your tutorial will need to select a different restaurant to avoid duplication, but you can certainly join one another for the meals!
  1. Based on your evaluation, you will need to inform your boss if this competitor is a threat or not. Based on the relevant criteria, how does this establishment compare to yours using the same criteria? Your conclusion will form the thesis for your evaluation. Please note that your task is to evaluate, not make recommendations.
  1. You will need to draft a memo of your evaluation. Referring again to the restaurant review example on the previous page, please note the heavy reliance on description; while you want to provide specific examples, your boss does not need to have every minor nuance about the restaurant described in detail. The style that you want to use will focus on being clear and concise, not flowery or overly-descriptive.


Purpose: the purpose for this document is to evaluate if the selected restaurant either meets or does not meet the stated criteria

Readers: your boss

Information: based on primary information gathered from dining at restaurant

Organization: direct order approach (start with you most significant criterion, etc.)

Style: Formal. Be sure to proofread carefully to ensure that there are no sentence-level errors such as spelling mistakes, wrong word choice, incorrect punctuation, etc.


Reference Guide: http://libguides.scu.edu.au/c.php?g=356657





Please follow these guidelines: 


Assessment 2 requires you to:


  1. Choose 1 restaurant (real restaurant & visit it). This is your competitor.
  2. Create a fictional (made-up, not real) restaurant which is similar. This is where you work.

A few points:

  • Please do not make recommendations
  • Clearly address your boss
  • Ensure your conclusion clearly answers the question “is this competitor a threat to our restaurant”?

Remember, the focus of this assessment task is to test your ability to undertake an EVALUATION and establish criteria.



 your own restaurant is fictional; the restaurant that you choose to evaluate will serve as the competitor of this fictional restaurant.

Possible Solution:


…Criterion 1: Value for Money

The value for money criterion is important for any restaurant because it determines the number of repeat customers that a restaurant gets. Value for money as a criterion also determines if a client would refer his/her friends to the same restaurant they eat from. In the same breathe, therefore, it is imperative to state that value for money, as far as the purchase of food from a restaurant is concerned is determined by the food taste and portion (both accounting for food quality). In as much as food portion and food taste are oftentimes subjective, food that has an insufficient serving portion or extreme taste will definitely lack positive reception from customers (Assessment Criteria: Food and Beverage Establishments, 2014).


As per the value for money criterion, we have an advantage over Tonka restaurant. When I visited Tonka, I ordered for a lunchtime meal at over $ 100 AUD. Considering the high price that I paid for the meal, I expected to be served with a high quality cuisine that I would consume to my fill. The food was of high quality, no doubt about that, but the serving portion was quite insufficient. Therefore, I felt that the insufficient serving portion made the restaurant inferior to us, in terms of value for money…

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