This assignment focuses on Adidas marketing consulting. There is also a description of future Marketing Communications campaigns. So, undertake a critical evaluation of the internal and the external environmental.

Adidas marketing consulting : future Marketing Communications campaigns

Paper details:

Due to the presence of counterfeit products & high bargaining power of customers it is very difficult for these players to sustain in the market.  Although the offerings are meant for sports persons but major chunk of its buyers are normal people professionals. So, young children who don’t mind switching to other brands due to the changing competitive positioning worked upon by the players.

Adidas marketing consulting : future Marketing Communications campaigns

Industry is growing due to changing lifestyle, economics of the population & migration from Rural to urban areas but at the same time demand supply mismatch & idle inventory is resulting into shrinking margins of the players in this industry. 

As an International Marketing Consultant, write a report to a prospective client covering the following tasks.  (a) Undertake a critical evaluation of the internal and the external environmental factors.

Adidas marketing consulting

Also,  in the context of their organisation and the proposed international market, that your potential client organisation. Besides,  should audit before taking their decision to proceed with this internationalisation strategy. (b) Critically examine how and why your potential client organisation should strategically plan and implement their future Marketing Communications campaigns in their chosen international market

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