An analysis of the use of linguistic and non-linguistic adverts. It could be semiotics, rhetoric, linguistic

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Semiotics in advertising is seen as an approach that has the power of creating new convocational meanings. In other words, the order of the words could be changed with the aim of creating new meanings and thus influencing the potential clients. For instance adverts from Colgate toothpaste is characterized by promises in teeth whitening as well as protection respectively. One of the captions noted includes “Nothing is more important than white teeth” Such semiotics deviate the original function of the toothpaste, which was cleaning teeth and maintain the oral hygiene…

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