An analysis of the use of linguistic and non-linguistic adverts. It could be semiotics, rhetoric, linguistic

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Semiotics in advertising is seen as an approach that has the power of creating new convocational meanings. In other words, the order of the words could be changed with the aim of creating new meanings and thus influencing the potential clients. For instance adverts for toothpaste, which was intended for clean teeth are used and identified with teeth whitening as well as protection respectively…

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