.Analysis of the Organization – Functional Strategies.
Marketing – Human Resources – Information Technology – Research and development
How well are the functional strategies aligned?
.Analysis of the Macro-Environment (PEST Analysis).
What political/legal forces affect the industry?
What economic forces affect the industry?
What sociocultural forces affect the industry?
What technological forces affect the industry?
What are the opportunities and threats facing the organization?
.Analysis of the Industry.
Industry definition is necessary so that competitors can be identified. Intensity of rivalry among existing competitors.
Use Porters 5 Forces analysis
What are the Critical Success Factors for the industry.
. Conclusion and Future of Organization
Comment about the organization’s profile for future competitiveness and success.
What does the organization have to do right to succeed?
