Read the case study thoughtfully and answer the following questions:


 In the case study, the author demonstrated three views to define the total quality management. Briefly, explain these views and discuss its applicability in today’s organizations?


Based on what have learned about total quality management concepts and strategic planning


. Analyze the British Airways company`s strategic objectives.


. Do you think that these objectives will help the company to survive on the global market and outperforms its competitors? 


. According to the TQM program steps applied in the British airways company, everyone’s` commitment appears to be essential. To which extent do you think this is true and why? 


. Discuss the results provided in Table 1, and evaluate the company performance after conducting the TQM program?