. Sony has 12 core segments in its business. Is this too many or not


 Are today’s companies diversified like they used to be a few

decades ago? Can Sony’s 12-segment business model be sustainable?


. The Future Lab Program, which is a part of Sony’s investment in

R&D, embraces an approach to technological R&D that emphasizes

an open creative environment and direct lines of communication with

society, with the end goal being to co-create new lifestyles and

customer value.

 Does Sony create significant customer value? Does

Sony create new lifestyles?