When gathering data, it is important to be aware of how other cultures view the sharing of private or sensitive information.


Also, remember that you should always make sure you have enough data to form conclusions.


Once again, your supervisor has asked you to share some real-world examples.


Look for companies with ethical violations related to information management and describe what happened as a result of those violations.


As you explain how to ethically use audience information, be sure to: Give an example of how audience information can be used to strengthen messages for a target audience.