Aspects of Germany’s business environment : Luna Textiles case study
This assignment focuses on Aspects of Germany’s business environment. There is also a description of Luna Textiles case study. Also, it must take into account when assessing the decision to internationalise or not?
Aspects of Germany’s business environment : Luna Textiles case study
Global Business in Context
Each student will complete the following assignment (2000 words maximum, +/- 10%): A small UK manufacturing company is considering moving its production to a location in Germany in 2021. The company chosen is Luna Textiles (info at lunatex.co.uk). Critically evaluate what particular aspects of Germany’s business environment. Also, it must take into account when assessing the decision to internationalise or not?
Germany is located in northern central Europe and covers an area of 356,750 km². Sharing its borders with nine other European countries (Austria, Belgium, Czech Republic, Denmark, France, Luxembourg, the Netherlands, Poland, and Switzerland), it is strategically positioned in the middle of one of the world’s most active trading zones.
Aspects of Germany’s business environment : Luna Textiles case study
From its position on the North Sea and the Baltic Sea in the north, Germany has easy access to the Nordic countries and the United Kingdom. Germany’s capital is Berlin which is the country’s largest city in terms of area and one of the most influential centres in European politics and culture. With a population of more than 80 million people. Germany is the largest European economy and one of the largest economies in the world in real terms. Use example(s) to illustrate your answer.
