Assessment 1 – INDIVIDUAL Poster and Poster Presentation


Posters and poster presentations are gaining importance in business education as they enable learners to practice their creativity, design, summarising, prioritising and synthesising skills. An effective poster is a communication tool that utilises structure, graphics and text to clearly convey complex messages, while being visually appealing and engaging; text, albeit important, is used sparingly. Posters should be understood on their own, but poster presentations are important social events, which often take place at conferences or networking events: Posters are displayed and require the presenter to ‘sell’ their poster by drawing viewers in, briefly summarising the main points of the poster, and engaging viewers into conversation. Designing and presenting a clearly understandable poster develops skills relevant for this unit as concise visual and oral displays of complex information are crucial elements of Design Thinking.

Design Thinking plays an important role in today’s business world but there are many different definitions of and approaches towards Design Thinking. You are required to research academic (peer-reviewed) and high-quality practitioner literature to answer the following question:

What does Design Thinking mean to you?

Poster Details: You are required to address this question by DESIGNING a POSTER, which VISUALLY DISPLAYS your literature research and your personal opinion. In order to be successful in this assessment, you are therefore required to design a carefully constructed and logical poster, which displays what Design Thinking means to you personally, while also containing reference to relevant literature. More specifically, your poster should:

  • clearly show the main message of the poster;
  • be logically structured and aesthetically pleasing;refer to material you have read in the literature (you should include between 5 and 10 references, some of which must be peer-reviewed academic articles and some must be high-quality practitioner publications);
  • clearly show what your own understanding of Design Thinking is;
  • contain sufficient detail that a layperson (without specific background in Design Thinking) can understand what you are trying to say;
  • use relevant graphics to visually display the message of your poster; and
  • use text sparingly.

It is recommended that you use one single PowerPoint slide as your poster (other software may be used). For this unit, you do not have to print the poster but it has to be clearly visible if projected in a classroom. Please see Moodle for further advice on how to create, structure and design effective posters. Supporting material and additional advice is available for both on-campus and distance students

Possible Solution

Design thinking has been described as a strategy of approaching and solving problems that are deemed as complex. The methodology plays a significant role in developing desirable solutions for clients. The strategy functions through reliance on imagination, systemic reasoning, and exploration of possible alternatives that can be thought thus promoting identification of a solution according to CITATION Loc10 l 1033  (Lockwood, 2010). Further, the reliance on design thinking enables individuals to create desired outcomes as required and thus helping the customer.

Design thinking framework

            The first thing that needs to be considered in design thinking includes the discovery of a specific topic or issue that desperately needs a solution through the intervention of the methodology CITATION Pla15 l 1033  (Plattner, Meinel, & Leifer, 2015). The significance of this step is enabling the comprehension and empathizing with the existing needs. The following steps ((Re) Frame Opportunity) include the scrutiny of the insights and patterns of the current issue. It is also a chance of defining the scope that needs to be covered. The incubation step allows switching of gears to encourage the meditation on the issue at hand. It is the stage where alternatives are identified.

            Illuminate stage entails an exploration of the possibilities identified. The stage should be characterized by consideration of diverse aspects that are linked to the existing problem CITATION Gri15 l 1033  (Griffin, Noble, & Durmusoglu, 2015). Stage five encourages the evaluation of all identified possible alternatives with the aim of refining the available options. Phase six entails testing the prototype to learn of the nature of the solution and the possible experience that customers will encounter. Once the testing is completed successfully, the prototype is delivered to the customer. The customers get to test the solutions before approval as well as the launch of the alternatives. Finally, the solutions are implemented and evaluated regularly to minimize scenarios of failure or malfunction respectively. The implementation also gives room for the implementers to learn and creates room for innovation for future improvements.

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