Learning Goal: I’m working on a writing discussion question and need the explanation and answer to help me learn.
ch 1. Customer Relationship Management Strategies for Business Markets.
Ch 2. Segmenting the Business Market and Estimating Segment Demand.
Initial Postings:Read and reflect on the assigned readings for the week. Then post whatyou thought was the most important concept(s), method(s), term(s),and/or any other thing that you felt was worthy of your understanding ineach assigned textbook chapter.Your initial post should be based uponthe assigned reading for the week, so the textbook should be a sourcelisted in your reference section and cited within the body of the text.Other sources are not required but feel free to use them if they aid inyour discussion.
Also, provide a graduate-level response to each of the following questions:
- Somecustomers are more open to relationship marketing initiatives thanothers. Under what conditions would customers tend to be moreresponsive to relationship-building efforts by the salesperson?
- SaraLee Corporation derives more than $1.5 billion of sales each year fromthe institutional market (for example, hospitals, schools, andrestaurants). Explain how a firm such as Sara Lee or General Millsmight apply the concepts of market segmentation to the institutionalmarket.
