BA603: STRATEGIC MARKETING MANAGEMENT: Identify Marketing Strategies adopted by both, Unilever & Proctor & Gamble using different techniques like BCG & Ansoff Matrix.

1. Identify Marketing Strategies adopted by both, Unilever & Proctor & Gamble using different techniques like BCG & Ansoff Matrix. Suggest an appropriate conclusion with an action plan on the basis of your findings. 1.1 Identify the main types of marketing strategies adopted by both the companies and identify the strengths and weaknesses. 1.2. Conduct a market analysis and use it to build a marketing strategy for both the organization 2. Analyze what differentiates Market Segmentation for Colgate Advanced Active White Tooth Paste as compared to Colgate Maximum Cavity Protection Tooth Paste. 2.1 Identify and analyse the criteria that are used for successful market segmentation 3. Classify the different buying behaviors and explain using distinct examples. 3.1 Briefly explain the buying behavior, identify the differences and analyse the environmental factors which affect the consumer buying process. 3.2 Use real world examples to explain your points 4. Prepare a Market plan identifying Launch of Samsung Note8. 4.1 Briefly explain the purpose and benefits of your marketing plan 4.2 Develop an operational plan including the role of pricing, distribution and communication for the said marketing plan you prepared for Samsung Note8 Submission Format for Task 1: The submission is in the form of an individual written report. This should be written in a concise, formal business style. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 2,500–3,000 words, although you will not be penalised for exceeding the total word limit. Learning Outcome Page 3 of 3 LO1 Be able to build an effective marketing strategy. 1.1 Identify main types of marketing strategies. 1.2 Conduct a market analysis for the organisation 1.3 Use the market analysis to build a marketing strategy for the organisation. 1.4 Identify the strengths and weaknesses of the organisation marketing strategy. LO2 Be able to develop the marketing plan for effective decision-making. 2.1 Identify the purpose of marketing plan. 2.2 Identify the benefits of developing sales and marketing plan. 2.3 Develop the marketing and operational plans for the organisation. LO3 Be able to plan, segment and position the product in to achieve the target market. 3.1 Identify the buyer behaviour in consumer market. 3.2 Assess the role of pricing, distribution and communication in the process of marketing planning. 3.3 Analyse environmental factors the consumer buying process. 3.4 Identify criteria for successful marketing segmentation. 3.5 Use the marketing approaches in the planning and development of target marketing.

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