The assignment discusses Brand Modifications in the UAE . Besides, there is also a description of Consumer Behavior Analysis. So, provide a brief description of the company and its products.

Brand Modifications in the UAE – Consumer Behavior Analysis

Assignment: In this assignment, you expected to focus on a company dealing with physical goods (i.e. a company that sells physical goods to final consumers; example: Under Armour; Samsung Smartphone; iPad etc.). The purpose of this project is to enhance understanding of the various aspects associated with consumer behavior. 

Brand Modifications in the UAE – Consumer Behavior Analysis

Your report should1.   Introduction. Firstly, provide a brief description of the company and its products. Secondly, identify the target audience for the product. Thirdly, identify the bundle of attributes (i.e. features) of the chosen product presented by the company for the target consumers consideration. Fourthly, illustrate the modifications made by the brand to serve the culturally diverse population in the UAE Also, analyse an advertisement (printed ad) of the chosen product. Additionally, identify the stimulus factors that are used to get the attention of the target consumers. (please provide a copy the advertise that was used for analysis)

Brand Modifications in the UAE – Consumer Behavior Analysis

Fifthly, briefly describe Maslow’s hierarchy of needs and identify the level that your chosen product links too. Explain. Sixthly, describe the different types of decision making and identify the decision making process most suited for your chosen product. Finally, conclusion There will an individual presentation of this group project.

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