1. Develop a proposal for a one year advertising campaign for a local business of your choice.

The proposal should be a minimum 600 words total and should include the following sections:

Introduction – describe the local business

Creative Strategy

Proposed Advertisements (newspaper, radio, TV and one other media): briefly describe each and how large of an audience you expect to reach through each

Proposed Sales Promotions (at least three different sales promotions)

Media Schedule

Budget (rough estimate; include an estimated CPM)


Each section should be clearly labeled.

2. Explain one or more ways in which you might use the material that you’ve learned in this course in your personal or professional life. This section should be a minimum of 150 words in length.