Based on the on-going in class case study, use QANTAS to answer the following questions:

 1. Use the ‘five forces’ tool to analyze the competition for Qantas in Australia.

 2. What is Qantas competitive advantage, if any?

 3. Apply a SWOT analysis to Qantas business strategy.

 4. Examine Qantas profit margin and sales growth rates in the past five years (ending in FY2021). Evaluate Qantas prospect for profitability and growth in next five years. 

5. What actions should Qantas take to improve its competitive advantages?