Prepare a well-researched and well-written response to the question below. Your response MUST properly cite any external, secondary sources used to develop your response and MUST answer the question.




Business Intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions.


BI technologies include analytics, data mining, and predictive modeling. Business Analytics, on the other hand, includes statistical and predictive tools.


Question to answer:

Is there a difference between business intelligence and business analytics? If not why not? If so, why?


Your response should address all the following points below:


Defining both terms.

In essence what do each address or include in their respective bodies of knowledge?

Examples of both approaches.

What questions does business intelligence ask?

What questions does business analytics ask?

What are the elements (basic/fundamental components) which business intelligence uses to convey analysis?

What are the elements (basic/fundamental components) which business analytics uses to convey analysis?