Description and Directions

Develop a narrative charter that includes the following sections:

  1. Project purpose or justification – A good project purpose or justification statement explains why this project is important and why resources should be spent on this project. What critical problem will this project solve or what will be different when this project is completed and why is that important?



b. Measurable project objectives and related success criteria – What will the project accomplish. Be as clear as possible and include qualitative and quantitative information. List the objectives (have a minimum of three) and how that objective will be measured. For example: 

c. High-level requirements – This describes in broad terms what you want the project to do or to provide. You need to provide at least three of these. For example, the marketing campaign will remind existing customers as to why they should remain loyal to our brand and entice new customers to experience our brand.

d. Assumptions and constraints – At the start of most projects there are already some assumptions and expectations. For example the campaign must launch on August 15, 2015 and the campaign will cost no more than $50k. In order to accomplish this, certain assumptions may have been made, for example all marketing materials will be produced in-house in order to keep costs down.

e. High-level risks – Identify at least three risks or opportunities that are known from the onset of the project.

f. Summary milestone schedule – Provide at least four project milestones that will be used to mark project progress. 

g. Summary budget – Provide known budget amounts. This may change later when estimating occurs, but at the project begins, what are the expectations.