C​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​apstone Project: Business Plan [WLO: 2] [CLOs: 1, 2, 3, 4, 5, 6] Prior to beginning work on this assignment, read the following articles: Catalyzing Marketing Innovation And Competitive Advantage In The Healthcare Industry: The Value Of Thinking Like An Outsider Advanced Practice Nurses: Developing A Business Plan For An Independent Ambulatory Clinical Practice 5 Reasons Innovation Fails: What Leaders Must Do First Is Reset And Retrain. Building An Innovative Healthcare Organization Takes Time And A New Look At Skills For your capstone project, you are developing a health care business concept and producing a screencast video presentation that describes your business. 

The screencast video needs to capture you, with web camera turned on, presenting a PowerPoint that covers the criteria of the project. For assistance in creating your PowerPoint presentation, see the AU Writing Center’s How to Make a PowerPoint Presentation (Links to an external site.). Use one of the following programs to record your screencast video presentation. Screencast-O-Matic (Links to an external site.) See the Screencast-O-Matic Quickstart Guide (Links to an external site.) Zoom (Links to an external site.) See the Zoom Quick-Start Guide (Links to an external site.) For tips on making a professional video, review the Filming a Video that Demonstrates Professionalism (Links to an external site.) resource. Capstone Project-Business Plan You are planning to create a health care business such as a clinic, home care business, adult day care center, IT or management consulting firm, a small store selling medical supplies or other healthcare related business. Develop your business plan in terms of the criteria listed below. Then create a PowerPoint presentation that promotes your health care business. Finally, record a screencast presentation of yourself, presenting your PowerPoint presentation. 

Step 1: The Business Plan In your Capstone Project: Business Plan, Describe the mission, vision, nature of your business, services and/or products, stakeholders, and customers of your business. Assess the competitive environment of your business (e.g., culture/social, legal/regulatory, economic, technological, and/or competitive factors) along with your major competitors. Identify local, state, and federal regulations or other ethical concerns in relation to your business. Formulate your key ma​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​rketing strategies to promote your services/products. Create your HR plan with projected positions for the first year of your business. Develop a 1-year budget plan with an estimate of how much money will be required to establish your new business, and justify how you will finance your venture. Step 2: The Presentation For your Capstone Project: Business Plan video presentation, Create a PowerPoint that presents the required criteria of your business plan. A ten-twelve slide PowerPoint (including introduction, conclusion, title, and references slides). Design your PowerPoint so that it promotes your health care business. Produce a screencast video that presents your Capstone Project: Business Plan. Develop a transcript of your video presentation. Note: You are not required to write an APA paper. You may include your transcript in a Word document or the Speaker Notes area in your PowerPoint. 


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