The assignment focuses on Business’s global strategic marketing plan. Also, there is a description of Customer relationship management. So, identify two new products and/or services that the company can sell or offer to a global market.
Business’s global strategic marketing plan – Customer relationship management
Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. Firstly, develop a proposal for your chosen marketing plan in which you do the following:
Business’s global strategic marketing plan – Customer relationship management
Secondly, identify two new products and/or services that the company can sell or offer to a global market. Also, discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services. b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market. c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
Business’s global strategic marketing plan – Customer relationship management
2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales. a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market. 3. Discuss at least one distribution channel for the two new products and/or services. a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces). b. Analyze how the global supply chain may affect the product or service.
Business’s global strategic marketing plan – Customer relationship management
4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace. a. Identify costs associated with developing and launching the new products and/or services. b. Evaluate consumer acceptance of the price set for the new products and/or services. c. Evaluate competitor prices for similar products and/or services.
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