C​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​onduct a case study of how a company uses new media tools for a digital media PR communications campaign. 

You should select a different company than the one you selected for your final project (though perhaps in the same industry or field)

 This will provide you with a different perspective, and you can apply what you le​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​arn from this milestone to your project.