Company marketing Assessment

You are required to undertake an individual written essay related to ONE of the
organisations below.
1. TikTok
2. BrewDog
3. L’Oréal
The overall aim of your essay is to evaluate and analyse the ways in which this
company has responded to recent macro changes in terms of their marketing strategy.
You can look at existing recent forces that have impacted the company’s marketing
strategy, and you should look into projected future issues too. However, it is critical
that you incorporate marketing theory and insight into all of your analysis.


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