carefully read the United Commercial Bank and El Banco Case at the end of Chapter 2 of the textbook and answer the following prompts (100 to 200 words per answer):

 

   Compare and contrast the strategic service vision of El Banco and United Commercial Bank.

   Identify the service winners, qualifiers, and service losers for El Banco and United Commercial Bank.

   What are the differentiating features of banks that target ethnic communities?