This assignment focuses on A1 COS/COE Analysis. There is also a description of  COS Society and culture. You may choose an American company that you think should enter another country. It is better to choose a COE that is not operating in your COS

A1 COS/COE Analysis : COS Society and culture

Company of expertise (COE) & country of specialty (COS) marketing plan: COE can be an American company currently operating in a foreign country, or planning to enter a foreign country. You may choose an American company that you think should enter another country. It is better to choose a COE that is not operating in your COS (if you can!). Your COE country of origin and your COS must be two different countries. This means your COE’s country of origin cannot be selected to be your COS. USA cannot be used as COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. USA companies can be used as COE.

You cannot use Netflix as your COE. You cannot use the USA or Taiwan as your COS.

A1 COS/COE Analysis : COS Society and culture

Plan Sections

A1 Company of expertise and Country of specialty marketing plan should include the following sections:

1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information)

1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word)

1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis

1.3 Introduction about your COS (1/2 of a page, paragraph format).

1.4 Introduction/background of your COE (1/2 of a page, paragraph format)

2.0 Global Macro Environment with focus on your COS. Macro Environment Analysis, PEST analysis. (2 bulleted points under each sub-section, PEST points should be classified as opportunities or threats)

2.1 Politics, Rules and Regulations; (outline format with discussion of each point)

  • Key words: Discussion.
  • Key words: Discussion

2.2 COS Economy,

  • Key words: Discussion (e.g. Depression: …)
  • Key words: Discussion

Detailed Instructions

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