1. Explain/define what the “marketing mix” is, and why there are many different marketing mixes based on different types of products.
  2. Then describe how each “P” can lead a potential prospect (customer) to have a certain perception of a product. (A perception is the image (or branding picture) they get in their head when they hear the product’s name). As an example, when you hear “Rolex”, d o you think high or low quality, status, expensive/cheap… and why?) How does each P support that general perception the compa    ny is hoping to build through the specific marketing mix?
  3. Select a product you use and discuss each of the 4 P’s of that particular product (what perception the company is really going for in your mind) and how they use each of the 4 P’s to try and accomplish that.

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