Proponents of the customer satisfaction–stock market relationship

 

make a simple, intuitive argument that is highly relevant to both

 

customers and investors: Companies that do better by their customers

 

also do better in the stock market. Describe a company you have

 

bought from in the last couple of years, and discuss how satisfied, or

 

not, you were with the experience, and how that affected the

 

company’s stock price in the same time period.