The American Marketing Association defines services as – “Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods.” … This is most defining feature of a service and that which primarily differentiates it from a product.


Service is defined as someone or something that is intended to provide help to those providing assistance to others. … (1) Any work performed by an organization can be called a service

According to, services are: “Intangible products such as accounting, banking, cleaning, consultancy, education, insurance, expertise, medical treatment, or transportation

.”In other words, create revenue that can sustain and grow the business, to make the product better in the long run, and to enable customers to better deploy the software. This only happens if the software and the services provide real value to an organization


Good marketing for services identifies key benefits that consumers know they want or need, but they may not have identified the services and benefits with a particular company’s name. … By identifying benefits that solve specific consumer problems, service providers are better able to get leads for new business.