• Introduction of the:
Description of the firm and its
Company history (brief history, critical events, competitors, leadership), including strategic
elements of its history
Vision and mission statement
Assessment of mission and vision

• External
EFE and CPM with strategic implications
oAnalysis of competitive position, opportunities, and threats

IFE with strategic implications
Financial ratio analysis with key conclusions and implications for strategic choice

Overall analysis of internal capabilities and implications for your strategic decisions