Changes within the macro environmental forces are outside of an organization’s direct control entailing an organization’s marketing strategies to be adjusted to capture emerging opportunities and minimize any potential threats. Therefore, in this assessment task you will need to: 

 Articulate your learning about marketing concepts and principles covered from Module 1 to 3.1 to demonstrate your level of unders​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​tanding to evaluate the organization’s overall situation; 

 Critically analyze the link between marketing theory and practice; 

 Demonstrate research skills to reveal the insights; 

 Discuss appropriate strategies with regards to your SWOT analysis.