Involves the application of fundamental ethical principles when undertaking research and collecting information from primary and secondary sources, for example, confidentiality, informed consent, citation and integrity of data.

Psychologists have to consider an array of ethical factors including deception, harm to participants, gaining consent and confidentiality in empirical research


In practice, these ethical principles mean that as a researcher, you need to: (a) obtain informed consent from potential research participants; (b) minimise the risk of harm to participants; (c) protect their anonymity and confidentiality; (d) avoid using deceptive practices; and (e) give participants the right to

The field of ethics (or moral philosophy) involves systematizing, defending, and recommending concepts of right and wrong behavior. Philosophers today usually divide ethical theories into three general subject areas: metaethics, normative ethics, and applied ethics.