T​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​he Marketing Mix For this discussion: Select a publicly traded company or your own organization and describe how the digital environment has changed its marketing mix.

 Discuss the ​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​digital platforms and how marketing has evolved from traditional marketing platforms to incorporate them into the mix.

Define all marketing terms with peer-reviewed, academic research​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​.