. You have been hired to design an effective website by the marketing manager of a company that markets on the internet.

 Discuss the factors that you should consider when designing the website for this company. Use examples.


. Outline the key quantitative and qualitative marketing research techniques. Discuss the advantages and disadvantages associated with their use.


. Using examples to illustrate your answer, outline the key reasons why a new product might fail and what can be done to reduce the chance of failure.