Discuss the significance of wine tourism and/or gastronomic tourism to one selected regional tourism destination in Australia.

Drawing on the course content and additional research, discuss the significance of wine tourism and/or gastronomic tourism to one selected regional tourism destination in Australia. Based on this analysis, and drawing from the concept of creative tourism, suggest complimentary product (or products) that enhances the existing wine tourism offering at the discussed destination. To reflect the above structure your project will consists of two distinctive sections: Part 1: Analysis of wine tourism destination In this section your report must address the following elements: a) analysis of specific ‘pull’ factors relevant to the analysed region, linked with a discussion explaining the popularity of the region as a wine destination; b) analysis of the concept of terroir and its significance to the regional destinations. This section should consider the terroir of the selected wine region and analyse how it contributes to the overall popularity of the destination; c) well-informed summary of key strengths and weakness of the analysed region as a wine tourism destination. Part B: Creative tourism strategy In part B of the report your focus should be on developing specific strategies that are consistent with the idea of creative tourism, and which would enhance the existing destination product. This section should include: a) definition of creative tourism, including a brief discussion of key aspects related to creative tourism, as discussed in relevant literature; b) proposed ‘creative tourism’ strategies for the analysed tourism destination – e.g. these could be related to the food & wine offering or be an entirely new type of experience suggested by you, and; c) based on section ‘c’ of Part A and the content of Part B, suggest recommendations for future development of the destination that will allow it to stay ‘creative’. Note: Part A and Part B of the report are weighted equally – each part accounts for 50% of the overall mark. In structuring your report, you must address the specific sections and subsections from Parts A and B. It is suggested that your report should be divided into the following sections: 1. Title page 2. Introduction: brief introduction about the region you have selected including key facts about the place and the current role that tourism and wine plays at the destination 3. Part A a) analysis of ‘pull’ factors b) analysis of the region’s terroir c) summary of key strengths and weaknesses 4. Part B a) creative tourismb) proposed creative tourism strategy c) recommendations 5. Conclusion: a brief summary of main points that emerged from your report 6. References: Harvard UniSA referencing system (not included in the overall word limit) 7. Appendices: this section might include material that is not essential to the assignment, but support the ideas and required information You are encouraged to use a wide range of research material, including books, academic journals, newspapers, magazines, videos and your own observations of and reflections about the selected wine region (if visited). Students must use at least 8 relevant references (includes 4 relevant refereed journal articles). Effective paraphrasing skills are essential – you should write all sentences in your own words (except for the definitions of key concepts); long direct quotes should not be used. You are encouraged to use images to demonstrate key points made in your discussion paper – e.g. photographs can be used to illustrate specific pull factors of the destination and/or to capture the terroir of the land. If the images are not your own, they must be appropriately referenced

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