In addition to the 30% of marks described below for the introduction/ conclusion/ use of references, specific marks will be allocated as follows:
Outline the different ways that hair types can be classified.
Discuss whether the way that hair types are traditionally described has changed and how.
Look at commercial products that are claimed to be effective on specific hair types and identify which ingredients are used to deliver the specified effect.
Carry out some consumer research with friends/ family/ work colleagues about how they would describe their hair type and whether the products they use meet their consumer needs
Discuss whether hair classification is helpful to identify consumer needs and what are the challenges for hair care formulators.