The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
➢ What is the business? (your choice)
➢ What is the idea? (the visioning process)
• Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
• Product and type of services.
o What are the different types of products? Explain
o What kinds of services does the online store provide? [ customer service,
exchange and return, delivery, and payment options] Explain
• Business statement.
• Business vision.
• Business objective.
➢ Where is the money?
o What is the company’s business model?
o What is the revenue model? Give a general idea of how the business generates
➢ Who and where is the target audience? Explain demographics, lifestyle, consumption
➢ Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
➢ Describe the content of the business website
➢ Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each.
➢ Develop an e-commerce presence map.
o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g., marketing, customer