The following questions require critical thinking to be answered successfully. The answers to

these questions will drive the ways of improvement of the current e-commerce business.

1. Know the business 7 marks

➢ What is the business? (your choice)

➢ What is the idea? (the visioning process)

• Introduce the e-commerce business you have chosen.

o Provide an overview of the business idea

• Product and type of services.

o What are the different types of products? Explain

o What kinds of services does the online store provide? [ customer service,

exchange and return, delivery, and payment options] Explain

• Business statement.

• Business vision.

• Business objective.

➢ Where is the money?

o What is the company’s business model?

o What is the revenue model? Give a general idea of how the business generates


➢ Who and where is the target audience? Explain demographics, lifestyle, consumption

patterns, etc.

➢ Characterize the marketplace.

o Size, growth, demographics, structure, competition

o Research the market and give an idea about each point

➢ Describe the content of the business website

➢ Conduct a SWOT analysis for the business (Explain each point)

o At least three points for each.

➢ Develop an e-commerce presence map.

o (For example: website, email … etc.)

o What activities does the company use these platforms for? (E.g., marketing, customer

service, news…etc.)