Strategically analyze the case study of the Emirates company toward its organizational resources, capabilities, competitive advantage, and strategic decisions and how these relate to the strategy positioning of the organization, using strategic analysis skills and knowledge acquired in class. The report should comply with the following requirements:


Critically analyze the internal and external strategic positioning of Emirates Airlines using CPM, VRIO and RBV (15 marks


Challenge the company’s strategic decisions regarding COVID-19 pandemic using TWOS and the Three Horizon model and determine whether the company was well set up to face this unexpected situation. (10 marks)


Formulate strategic alternatives and strategic orientations that would provide and strengthen the Emirates’ competitive advantage and strategic positioning for the long-term. (15 marks)


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