Suppose that you have just started your new entrepreneurial business venture, a gourmet foods store specializing in unique and healthy culinary delights and savory snacks. Although you are about to sign a lease for a retail store in a prime location, you have an even bigger vision—national and global distribution! You envision millennial consumers to be your primary target market. From a database marketing perspective, how will you reach and engage them? What will your multi-channel marketing strategies entail? How will you maximize customer relationships and truly become a sought-after omni-channel marketer?

The evaluation criteria are as follows:

(1) Creativity: 30% (if you develop a new idea and/or your own idea(s))

(2) Application: 50% (if you apply what we have learned to a real situation)

(3) Clarity: 20% (if your sentences are free from grammatical mistakes, are logically predicated, can deliver what you want to say to a reader, and so on)

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