Evaluate the following two countries to identify which represents the most potentially attractive target market for Lidl’s future international expansion strategy using PESTLE analysis: – Mexico – Norway

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Lidl’s expansion strategy in Norway would be more appropriate based on various aspects as covered in PESTLE analysis. Norway’s policy is closely related to other countries in the EU and thus provides a better political ground and policies that can match with the company’s policies. Moreover, the company has aimed at improving the customer service platform with the aim of ensuring that new technological aspects are considered. Such plans further help in avoiding any delays….

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