There assessment strategy for this module is as follows: The Assessment will take the form of 3 Video Blogs (Vlog) – 5 minutes each – with supporting text (1500 words) in which students demonstrate their knowledge and understanding theories and principles relevant to event planning and management by reporting on the elements that make up a successful event. Where possible, this will be based on the students’ participation/attendance in a real event. [Assesses LO1/LO2/LO3] Video Blogs (15 minutes + 1500 words) (100%) Week Due 14 – Wednesday 19/01/22 by 3PM Submission via Weblearn Description of Assessment Assessment weighting Qualifying Marks Week Due Learning Outcome/s Coursework Video Blogs (15 minutes + 1500 words) 100 40 14 LO1/LO2/LO3 Module Learning Outcomes On successful completion of this module, students will be able to: LO1: Demonstrate knowledge/understanding of key event management, marketing and other principles relevant to the design, planning and (potential) implementation of a real event. LO2: Define the contributing factors to a successful event – including, but not limited to management, marketing, logistics, HR, legal, health and safety, financial (working with budgets) requirements. LO3: Report on the contributing factors to a successful event (highlighting the critical aspects). Formative assignment tasks Working in teams of 6+ people, students are required to develop an idea for an event and plan for its – hypothetical – implementation and delivery. Please refer to the Event Brief document provided by your tutor in Week 2. As a group you will develop the event into a proposal which you will present informally in class to your tutors and peers (from week 10) and you will also be required to produce a number of planning documents during the course of the semester (e.g. Organisational Gantt Chart; Promotional Plan; Production Schedule, etc.). These formative tasks will aid in the completion of your individual Assessment (15 minutes Vlogs + written 1500 words commentary) in which, individually, students will demonstrate their knowledge and understanding theories and principles relevant to event planning and management by reporting on the elements that make up a successful event. Additional guidance on the Video Blogs Based on the experience and knowledge gained through the process of organising the events in groups as well as through the lectures/seminar activities, readings and independent study, students will individually prepare 3 x 5 minutes Video blogs + 1500 words supporting commentary as follows: Video Blog 1 (5 minutes + 500 words written commentary) Students will reflect on their role within the group and will evaluate their performance. Students will need to demonstrate awareness and understanding of the role and responsibilities of the particular event function they have been responsible for as part of their team (e.g. marketing/finance/operations/event programming) and its importance to the success of an event. OLIVER: My ROLE was VENUE MANAGER. I had to find out all the information about organizing our event in the outdoor courtyard of the London Metropolitan University – Holloway Road – London. (find attached other files with what I did, layout of the courtyard and our video presentation of the entire project) Video Blog 2 (5 minutes + 500 words written commentary) Students will report on their event proposal’s key elements and critical success factors. Students will need to clearly demonstrate that they understand how to develop an event concept based on their knowledge of the relevant event management/marketing principles. Feedback on the formative assessed presentation will provide the basis for the analysis of the event proposal. OLIVER: Please try to write about the relevant event management/ marketing principles that I (although I dealt with the VENUE) need to know and apply for a successful event. Video Blog 3 (5 minutes + 500 words commentary) Students will report on the event planning activities that they have completed as a group and their importance to the success of the event. Students can refer to specific documents and plans produced as a group during the planning of their events and their relative strengths and weaknesses in relation to the success of their events. OLIVER: On the video presentation you can see exactly who did what and try to create some rapports between us. I want to mention that actually everyone got along very well and we all participated actively in planning our event. N.B. Your tutors can assist you in deciding the best way to complete the assignment including in terms of the specific content that you intend to cover. You are expected to notify your tutor in advance of week 10 when you will have an opportunity to submit a draft of your first Video Blog entry and accompanying commentary in order to receive formative feedback and advise on areas of improvement before you officially submit all the Vlogs as one assignment in week 14 (Day 3 by 3pm). Notes on accompanying commentary Critical analysis and use of appropriate theories and examples is required and can be demonstrated both in the vlogs and in the written accompanying commentary. Harvard referencing is required in text and an end text list should be provided for each supporting text. Reference lists are excluded from the word count. N.B. The written commentary should NOT be just a transcript of the content of the view blog. Below you can find some further advice on completing the assessment to avoid common mistakes. Producing and submitting your videos: 1. Videos do not have to be filmed using professional equipment 2. Must be able to see and hear content clearly 3. Think about how you will incorporate evidence 4. Remember: ‘A picture can say a thousand words’! 5. Consider file format – you may also need to convert from one to another 6. Compression will affect upload time/publication 7. You need to upload your videos on your Google Drive and generate a sharable link* 8. You must copy and paste the sharable link in the text section of the submission link in the Online Submission tab on Weblearn in order to submit the videos. N.B. STEPS 7 and 8 MUST BE COMPLETED BEFORE THE DEADLINE. *Please see the ‘Online Submissions’ session on the module page for an information sheet and video tutorial on how to generate a sharable link on Google Drive and how to submit this on Weblearn. More guidance will be provided in class and on Weblearn. Further advice on completing the Assessment • Closely follow the Additional Guidance on the video blogs: the Assessment brief provides you with a detailed description on what each video blog and written commentary should cover and you should ensure you understand this, closely follow it, and structure your video blogs and written commentary in a way which sign posts the viewer/reader to the requirements set forth in the additional guidance. For example, for video blog 1 you could structure your content as follows: (1) Your role and your responsibilities, (2) Importance of your role and responsibilities to the event, and (3) Evaluation of your performance. • Write critically, as well as descriptively: A common mistake is focusing on description of what you did, but in a way that was devoid of critical reflection. An opportunity to write more critically is in your evaluation of your performance via reflection of what you did well and what you did not do so well, what you learned and what you would do differently should the opportunity rise again. • Place yourself in your writing: Another common mistake is anonymous and overly-technical writing about a role. To avoid this be sure to always be talking about yourself and your event and your group; not an anonymous person that is not clearly you. • Understand the difference between the video blog and the 500 words commentary: Both mediums should cover essentially the same content as requested in the additional guidance, b​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ut should differ in formality. Whereas the video blog should be less formal and more vividly reflect upon your experiences, the written commentary is more of an opportunity to demonstrate your reading and understanding of the academic readings assigned. As such, you should integrate points from your academic readings into your written commentary. • Use academic sources: To the above point, your sources should primarily be academic – the assigned readings for the module. You can use non-academic internet sources, but you should not exclusively rely upon these. • Accurately reference: We expect you to accurately reference your sources. Every in-text citation (e.g., Hills, Walker and Barry (2019) in the first instance and then Hills et al. (2019) in subsequent references) should be supported by a full end of text reference (e.g. Hills, S., Walker, M. and Barry, A.E., 2019. Sport as a vehicle for health promotion: A shared value example of corporate social responsibility. Sport Management Review, 22(1), pp.126-141) and should follow the format of Harvard referencing. Follow London Met’s guide on this link which can also be found inside the Assessment Details section in this module page on Weblearn: LT4057 – 2021/22 – Event brief Working in teams of 6+ people, students are required to develop an idea for an event and plan for its – hypothetical – implementation and delivery. The theme for this years’s events is ‘Welcome back to the University premises” and should be organised to celebrate our physical return to the University after more than one year of remote learning. It is up to each group to decide on the type of event you want to organise (for example, but not limited to, a concert/gig, a film night, a comedy show, a performing art event, a networking event/lecture/conference etc. or any combination of the above) but it should take place within the University premises and should be mainly aimed at the University community (can be School/Course/University-wide based) as well as timed to take place sometimes in the Spring/Summer terms. Planning for the cost effectiveness of your event is essential and you can plan to raise money to cover any costs by identifying and utilising various sources of income/support. To this end you should make your event so attractive to generate goodwill and enable you to source performers and participants willing to get involved with no expectations of financial reward and are encour-aged to plan for the procurement of any necessary physical requirements in-kind. You will need to utilises all University