Assignment Requirements
The research paper should be type written, 1.5 line-spaced, using 12-point size font times new roman, and should not exceed should be 3500 words in length, not including the cover page and references.
The cover page should provide the title of the research paper, the complete student name, student ID number, and course code.
Assignment Rubric
Exceeds Minimum Standards Meets Minimum Standards Fails to Meet Minimum Standards
Introduction to the Organization –
Company History. Current Status.
Executives. Business Model. 5 Points
Includes essential material in this section.
5 Points Includes essential material in this section.
3 to 4 Points
Essential material not included.
0 to 2 Points
Analysis of Organization– Mission, Vision, Core Values, Core Competencies, Goals. 15 points Demonstrates knowledge and capability to apply theories and tools in the analysis of the organization in terms of its mission, vision, core values, and core competencies. 13 to 15 points. Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories needed to address some of the requirements. 10to 12points Meets some of the basic criteria for this Outline Item but fails to demonstrate knowledge of theories needed to address most of the requirements. 0to9 points
Analysis of the company – Corporate Level and Business Strategies.
20 points Demonstrates knowledge of, and capability to apply, theories & tools in analysis of organization (current strategies, alignment of strategies with goals, competition). 17 to 20 points
Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories needed to address some of the requirements. 12 to 16 points Meets some basic criteria for this Outline Item. Fails to demonstrate knowledge of theories needed to address most of the requirements.
0 to 11 points
Analysis of Organization– Functional Strategies. 10
points
Marketing – Human Resources – Information Technology – Research and development
and their alignment. 9 to 10 points.
Meets basic criteria. Fails to demonstrate knowledge of, or ability to apply, theories needed to address requirements. 7 to 8 points
Fails to demonstrate knowledge of, & ability to apply, theories needed for most requirements.
0 to 6 points
Analysis of Macro- Environment (PEST) (Political, Economic, Social, and Technological forces – Opportunities & threats. 20 points Demonstrates knowledge of, & capability to apply, theories and tools in the analysis of Macro- Environment (e.g., Political, Economic, Social, and Technological forces). Also identifies the threats and opportunities facing the organization. 17 to 20 points Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of, or ability to use, theories & tools needed to analyze Macro- Environment. May not identify some threats and/or opportunities facing the organization.
12 to 16 points Meets some of the basic criteria for this Outline Item but fails to demonstrate knowledge of theories needed to address most of the requirements.
0 to 11 points
Analysis of the Industry:
Porter’s 5 Forces, Industry CSF’s, & Successful & Failed Organizations – 20 points Analyzes organization’s strategic group(s), critical success factors for industry, & lists successful & failed organizations. Discusses Porter’s 5 Forces & provides an in-depth analysis for industry & organization.
17 to 20 points Meets the basic criteria for this Outline Item but fails to demonstrate knowledge of theories needed to address some of the requirements. 12 to 16 points Meets some of the basic criteria for this Outline Item but fails to demonstrate knowledge of theories needed to address most of the requirements. 0to11 points
Conclusion and Future of Organization. 10 Points Addresses expected results & organization’s potential for future success. 9 to 10 points. Meets basic Outline Item Criteria. Fails to address some requirements. 7 to 8 points Fails to address most of the Item Requirements. 0 to 6 points
