Assignment Requirements  

The research paper should be type written, 1.5 line-spaced, using 12-point size font times new roman, and should not exceed should be 3500 words in length, not including the cover page and references.  

 

The cover page should provide the title of the research paper, the complete student name, student ID number, and course code.  

 

 

Assignment Rubric  

Exceeds Minimum Standards  Meets Minimum Standards  Fails to Meet Minimum Standards  

Introduction to the Organization –

Company History. Current Status.  

Executives. Business Model. 5 Points  

Includes essential material in this section.

5 Points  Includes essential material in this section.

3 to 4 Points  

Essential material not included.

0 to 2 Points  

Analysis of Organization– Mission, Vision, Core Values, Core Competencies, Goals. 15 points  Demonstrates knowledge and capability to apply theories and tools in the analysis of the organization in terms of its mission, vision, core values, and core competencies. 13 to 15 points.  Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories needed to address some of the requirements. 10to 12points  Meets some of the basic criteria for this Outline Item but fails to demonstrate knowledge of theories needed to address most of the requirements. 0to9 points  

 

Analysis of the company – Corporate Level and Business Strategies.  

20 points  Demonstrates knowledge of, and capability to apply, theories & tools in analysis of organization (current strategies, alignment of strategies with goals, competition). 17 to 20 points  

Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories needed to address some of the requirements. 12 to 16 points  Meets some basic criteria for this Outline Item. Fails to demonstrate knowledge of theories needed to address most of the requirements.  

0 to 11 points  

 

Analysis of Organization– Functional Strategies. 10  

points  

Marketing – Human Resources – Information Technology – Research and development  

and their alignment. 9 to 10 points.  

Meets basic criteria. Fails to demonstrate knowledge of, or ability to apply, theories needed to address requirements. 7 to 8 points  

Fails to demonstrate knowledge of, & ability to apply, theories needed for most requirements.  

0 to 6 points  

Analysis of Macro- Environment (PEST) (Political, Economic, Social, and Technological forces – Opportunities & threats. 20 points  Demonstrates knowledge of, & capability to apply, theories and tools in the analysis of Macro- Environment (e.g., Political, Economic, Social, and Technological forces). Also identifies the threats and opportunities facing the organization. 17 to 20 points  Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of, or ability to use, theories & tools needed to analyze Macro- Environment. May not identify some threats and/or opportunities facing the organization.  

12 to 16 points  Meets some of the basic criteria for this Outline Item but fails to demonstrate knowledge of theories needed to address most of the requirements.

0 to 11 points  

Analysis of the Industry:  

Porter’s 5 Forces, Industry CSF’s, & Successful & Failed Organizations – 20 points  Analyzes organization’s strategic group(s), critical success factors for industry, & lists successful & failed organizations. Discusses Porter’s 5 Forces & provides an in-depth analysis for industry & organization.  

17 to 20 points  Meets the basic criteria for this Outline Item but fails to demonstrate knowledge of theories needed to address some of the requirements. 12 to 16 points  Meets some of the basic criteria for this Outline Item but fails to demonstrate knowledge of theories needed to address most of the requirements. 0to11 points  

Conclusion and Future of Organization. 10 Points  Addresses expected results & organization’s potential for future success. 9 to 10 points.  Meets basic Outline Item Criteria. Fails to address some requirements. 7 to 8 points  Fails to address most of the Item Requirements. 0 to 6 points