This assignment focuses on Flare Fragrances case study. There is also analysis of  Flare’s possible growth strategies. Also, analyze the distribution and channel programs of this firm.

Flare Fragrances case study : Flare’s possible growth strategies

Task brief & rubrics

So, the final exam is an individual case study analysis of the attached Flare Fragrances case study. Secondly,the expected document should contain answers in an essay format. Thirdly, please answer the following questions:1. Please assess the strengths and weaknesses of Flare’s position in the women’s fragrances market. Then, Assess the different market opportunities for this firm 2.What are the pros and cons of Flare’s possible growth strategies?3.Analyze the distribution and channel programs of this firm. Should this firm focus on new distribution channels? Discover new ones 4.What would you improve within the communication programs of this firm to enhance the positioning of this firm in front of itscompetitors? 5.What are the most important marketing factors to consider in deciding whether to cancel, delay or move forward with a Savvy launch? Formalities:•Wordcount: 2000 –2500 words

Flare Fragrances case study : Flare’s possible growth strategies

• Cover, Table of Contents, References and Appendix are excluded of the total word count.•Font: Arial 12,5 pts. •Text alignment: Justified.• The in-text Referencesand the Bibliography have tobe in Harvard’s citation style.Submission:Week 8–Via Moodle (Turnitin). Due by July19 at 23.59. Weight:This task is a 60% of your total grade for this subject.It assesses the following learning outcomes:•Outcome 1: Students will be able to apply the analytical frameworks used to assess the major decisions facing marketing managers as they develop and launch new products, plan the marketing strategy, and handle brand management.•Outcome 2: Illustrate how to manage the dynamic changes in the competitive environment•Outcome 3: Analyze and forecast companies’channel strategy and marketing budgets.•Outcome 4: Analyze and forecast the future needs for resources in the internal environment of corporations 

Detailed Instructions


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