Focus Group Assignment

Marketing Research





1. Briefly describe your current group project topic. 

2. What is your overall objective for this focus group (i.e., what do you hope to learn)? (Yue)

3. In general, who is your target audience for this focus group? 

4. How many focus groups do you plan to hold? (zx)

5. When and where will you hold these focus groups? (zx)

6. Approximately how many people do you plan to invite to each focus group? 

7. Where and how will you recruit participants?

8. Will you compensate your focus group participants? If so, how? 

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