Your challenge is to select a publicly traded US consumer product or product line. 

Then select a country in which your company does not currently operate and devise a plan to address your area of expertise in ONE section.  

Keep several things in mind:

 

.Be sure to focus on analysis, and not simply presenting information. A “data dump” without analysis will result in a low grade.

.Do not choose a software product (like Google or a video game), or a steaming service (like Netflix)

 

Specifics

Each section will contain 3 parts:

1.Data and information, properly cited from a credible source

2.Some graphical representation of that information (photos, charts, diagrams, etc.)

3.A sound analysis of the data you presented

 

 

Use Bar Charts, Line Charts, Pie Charts, and photos where appropriate.

Be sure to analyze the data – do NOT just report it! Questions to ask for each item are things like: What is making these numbers move like this? Why was that year different? What is the key difference between this firm and their competitor?

 

Cite using footnotes at the bottom of the page.  

 

 

Paper Topic is on Industry Analysis (Follow these guidelines when writing)

1. US Industry Overview and Competitive Landscape (1-2 pages)  

a) Describe the industry in which your company operates in the US. If you choose to sell a specific product in the new country, then describe that industry.  

 

i. What is the overall size of your industry in sales?  

 

ii. List the major competitors.  

 

iii. What is the relative market share of you and you major competitors in the US? (A pie chart will do.)

  

iv. How has each firm’s market share been changing over time and why?  

 

. Target Country Industry Overview and Competitive Landscape (1-2 pages)  

 

i. What is the overall size of the industry in sales in that country?  

 

ii. List the major competitors.  

 

iii. What is the relative market share of you and you major competitors in that country? (A pie chart will do.)  

 

iv. What laws, licenses, and other regulatory factors will impact your firm the most in this country? What will you do about this?  

 

. Competitive Strategy (1-2 pages)  

 

i. Using Michael Porter’s Diamond, how will your firm compete in this country?